Most schools want to know why you’re pursuing an MBA, and why you want it from their school. Truthfully, even if the programs didn’t ask this question, it’s one you should ask yourself. You need to have the answer before you invest your time and money in an MBA program.
Your job, when writing your goals essay, is to connect your specific goals with the mission or strengths of your target MBA program. You also have to demonstrate that your goals are based in your experiences.
The following tips will help you show that Target School X is the bridge between where you’ve been and where you want to go. And bridging that gap is the essence of a persuasive goals essay.