Linda Abraham,

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Guest Post

How Many Business Schools Should You Apply To? It Depends…

Posted by Linda Abraham, on 02 April 2019 / 0 Comments

How Many Business Schools Should You Apply To? It Depends...

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Guest Post

6 Tips for a Persuasive MBA Goals Essay

Posted by Linda Abraham, on 28 March 2017 / 0 Comments

Most schools want to know why you’re pursuing an MBA, and why you want it from their school. Truthfully, even if the programs didn’t ask this question, it’s one you should ask yourself. You need to have the answer before you invest your time and money in an MBA program.

Your job, when writing your goals essay, is to connect your specific goals with the mission or strengths of your target MBA program. You also have to demonstrate that your goals are based in your experiences.

The following tips will help you show that Target School X is the bridge between where you’ve been and where you want to go. And bridging that gap is the essence of a persuasive goals essay.

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Guest Post

4 Steps to Defining Your MBA Goal

Posted by Linda Abraham, on 05 January 2017 / 2 Comments

Top MBA programs are looking for applicants who have a clear idea of how a business degree will help shape their future. This is why the MBA goals essay is such an important piece of your b-school application.

But how do you write a goals essay if you’re unsure of your post-MBA goals? What if you are changing careers and know you want to obtain the skills provided by a business program, but aren’t sure which career direction you want to pursue after your degree? Should you spend time looking into post-MBA options (trying out different jobs or shadowing people in different careers) so that you can submit your application with a secure MBA goal, or is it better to enter a program with undefined goals?

Your post-MBA goals should guide you in the application process – at the very least in deciding where to apply. Not only is it worthwhile spending time finalizing a post-MBA direction, it’s required. You need to know why you want to spend a large amount of your time and money before you apply. Not knowing what your post MBA-goals are could turn your MBA investment into a huge debt with no job to pay it off. Think of your goals as a weathervane – if it’s broken, it spins uselessly in the wind, but when working properly, it points you in the right direction.

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