Granit Limani received his MBA from St. John's Peter J. Tobin College of Business. Now, he uses his knowledge and international business skills in the company he co-founded, Entermedia.
Name: Granit Limani
School: MBA, The Peter J. Tobin College of Business, St. John's University
Profession: Co-Founder, Entermedia, Pristina, Kosovo
Why an MBA?
Why did you choose your MBA program? Do you have advice for students on how to make a decision?
Although it varies from field to field, but in business – it’s good to expand your knowledge. I had prior experience in the entertainment, film, advertising, tech, and marketing industry, but I lacked the corporate and international aspect of understanding the bigger picture of how business and even economy works. So, it was worth it for me to get a bit out of my marketing/tech experience and learn anything from how Amazon works to how the US Government prints money. This expanded my horizons, allowing me to to expand my business, but more importantly get involved in new and bigger opportunities.
When did you decide you wanted to pursue an MBA? What inspired you?
I wanted to go beyond my comfort zone and see what it's like to learn things that I haven’t come across during my work experience. Personally, before I started by company, I already had run my business for 10 years, employing over 100 people, and expanding the business to 2 countries. However, I wanted to know more: How does Yahoo work, how does the Stock Exchange work, how trade works between US, UK and EU, or even how SEC regulates financial reporting? My curiosity drove me to pursue an MBA.
What has been your favorite classroom experience?
The EIRP class, led by Professor Rodger Casselman is a must for every business student. During the semester-long course, we analyzed and presented projects on to two real companies, Ridgewood Savings Bank and National Grid. This gave us the real-time opportunity to learn and share our knowledge with the class, professor, and the actual executives of the companies – to whom we presented as our “final exam." These companies, to this day, are applying some of our suggestions, and I think that is really exciting. I strongly recommend every student takes Professor's Casselman’s class, as it is a rare chance to present to the highest level executives from some of the most important US companies.
Also, on another note, try to get into the Alumni Insider program, you will not regret it, just read about it!
What is it like to transition back to school after being out for a few years? What advice can you offer students returning for their MBA?
It wasn’t as hard as I thought. At first I thought I wouldn't have the patience to go back to school, especially while running my own business at the same time. However, going back to school was the best thing I did – there were so much knowledge I was missing out on from being away from academia for years. Although actual practical work is priceless, it is not the whole picture. This is why the new experiences and knowledge I gained from St. John’s enhanced my perspective and even business confidence!
When it came time to look for jobs, did you find yourself interested in a new career that you hadn’t considered before doing your MBA?
Definitely, as I mentioned above, this is the best thing that MBA has enabled me to do. When I began my MBA I thought I wanted to expand my ad agency worldwide. However, now I am thinking (modesty aside) "How do I create the next Amazon?!"
What advice can you give to ease the transition to a new country?
Logistics are very important. You have to be near the school, but also it's important to be near the city and business events too. St. John's is located in the heart of New York City, providing you with countless opportunities.
Go to events, use “Eventbrite” and other platforms to find relevant events near you.
Make connections – diverse ones. Don’t hang out only with a group of people, ethnicity, race, background, get to know more people – you will become more knowledge. Be open minded, and learn as much from different cultures and share your culture – that is what enriches you most.
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